Your hunt for new employment opportunities, is it all about the money? A job search conducted because you need to pay bills cheapens your credibility and weakens your value to an employer. When your career change is driven by your needs rather than the targeted company, you'll always be held hostage to whatever pressing matter at the time controls the motivation of your search.
Look at your career choices and the professional jobs you've sought. How did you find them; by passive default or proactive strategic design? Your career path is out-of-sync with marketing demand when market positioning is not aligned with customer need. Career misalignment ensures your job search will be long, arduous and disappointing.
A successful search whether for management or executive jobs is identical to a successful sales deal close. A sale is a sale only when the sale is justified. The sale is made only by obtaining customer buy-in that there is a benefit and value in the product promoted to the company's specific needs. Position the product to create demand and you'll make the sale.
The alignment of product (your validated potential for contribution) to the decision maker's needs authenticates the employer's purchase of your talents. These needs are found through due diligence: deep-level research which includes contact development, strategic participation in industry trade associations, events and follow-up.
Prove your value to targeted companies by front-loading your Wow! factor and you'll help a future boss more easily see the necessity to hire you.
Employers hire employees they believe will generate tangible benefits for his or her organization. When finding a new job, create demand and position yourself as a problem solver. Don't waste valuable time hoping that what you have to offer will be magically interpreted by a company's busy management team or executive search committee. You need to communicate exactly how your skills will:
- Save them money
- Increase their revenues
- Improve productivity
- Streamline operations
- Enhance customer / client relations
Your preliminary oral and written marketing communications should be as electrifying and enticing as those high-adventure movie trailers that create convincing first-round interest for you to see the film.
You generally go to the best movies because of a promotional marketing approach that presents the value of watching the moving before you actually do so. Right? The tantalizer, or Coming to a Theater Near You appeals to your sense of emotional need (adventure, laughter, romance, etc.), which then compels you to want to see the movie. When you see the motion picture, you evaluate the degree of fulfillment of the emotional need, and subsequently justify your viewing and its cost to do so.
The right mix of marketing strategies using the same Coming to a Theater Near You model rapidly confirms your value to decision makers. Front-load the sizzle of who you are, what you'll do, and how your contributions will have a positive effect on their organizational growth.
If you've ever been ravenously hungry and caught a whiff of hot, steamy, mouth-watering Fajitas, you know what power front-loading the sizzle has on your appetite. The unique Coming to a Theater marketing tactic has the same compelling effect on employers. Your creating demand at the start of your campaign ensures your career search is hot-wired for success.
What drives your job search? What propels your career change? Boredom? More money? Exit out of an unpleasant environment? Better use of your talents? Enhanced balance in work / life balance? Make sure your market positioning (career focus) creates demand for your skills. Make 'em drool for you and your talents by changing your focus from what's in it for me to what's in it for them. You'll have greater power and control over picking the best career for you if you do.
BR,
Harikrishna Talent Circle HR Services Vadodara 9274541254
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